The episode begins with a woman working at a voice-based service receiving a call from a man, Seo Do-yoon, who was pressured by his sister to vent his frustrations. The woman uses her gentle voice and understanding advice to calm him down, encouraging him to rebel constructively against his father's arranged marriage plans. She notes internally that he is more responsive to a soft approach and successfully earns 'conquest points' and a payment for his positive reaction. Later, she decides her progress with Seo Do-yoon is too slow and shifts her focus to her junior, Park Jung-soo, who has a crush on her, declaring her intention to 'conquer' him next.