He wakes with memories that aren't his and realizes he transmigrated into the Mentons' deadbeat son-in-law. At a family scene Macy berates and shoves a man aside to meet Sean, exposing the household contempt. At a public cue the Wife-Spoiling System activates, advertising 10x cashback for spending on one's wife. Later Ian confesses guilt to Nora and promises to give her everything. Realizing Nora counts as a wife, he commands the system to pay and spends 5,000; the system returns 50,000. With the sudden deposit, he must decide whether to use it to keep his promise to Nora.
After Ian impulsively transfers 50,000 to Nora, the app's 10x cashback suddenly deposits half a million. Nora refuses the money and warns Ian it's improper and maybe illegal; he pushes to give more but a 'daily limit reached for Nora Burt' stops him. Macy bursts in, shouting, "What are you doing to my mom?" and accuses Ian. He counters by confronting Macy about being alone with Sean; Macy insists they're just friends, but the revelation that Sean "has a wife" leaves the household scandal unresolved and escalating.
At a lavish party, Macy's husband Ian explodes after Macy favors their friend Sean. Guests openly humiliate Ian—mocking his job, financial dependence, and cheap gifts—while Macy gives Sean an expensive watch and dismisses Ian's accusation about a kiss. When Macy realizes she forgot Ian's birthday, he is further shamed and pushed out of the celebration. Nora comforts him, but Macy's allies escalate: one suggests divorce and then plans to "put Ian behind bars." Macy agrees, handing over the dirty work, leaving Ian isolated and immediately threatened by their plot.
Ian bursts into a flower shop asking for flowers, saying Macy likes champagne roses. He shocks the florist by demanding every flower in the store and asking the total price. When the florist warns it will cost at least 100,000, Ian scans his code and pays. The register flags a 10x cashback and a one-million deposit is credited. Offered a wrap for Macy, Ian refuses and reveals, "They're for you." The florist is left speechless as the paid-for bouquets and the unexpected million-dollar transaction hang unresolved at the episode's close.
At a luxury mall Ian showers Macy with flowers and designer goods, promising to buy the diamond necklace even as she protests they can't afford it. He completes massive transactions—cashback deposits in the millions—and insists everything there will be hers once he's made it. Macy, relieved and impressed, compares Ian to Sean and begins to accept his attention. The mood shatters when a man in the crowd recognizes the woman as his wife, Ivy, storms over enraged and shouts, "How dare he touch my wife!", leaving the three on the verge of a public confrontation.
Sean storms in after seeing his wife Ivy with Ian and loudly accuses them of an affair. Ivy and Ian insist it's just friendship and business—Ian even says he and Macy were working—while Sean cites gifts and a witnessed kiss. The argument escalates into shouting, denials, and accusations of gaslighting. Ivy defends Ian and calls Sean a liar, but tension explodes when a bystander blurts, "They're both cheating on us." The episode closes on that charge, unresolved and forcing everyone to face whether betrayal is mutual.
Ivy is accused of an affair when a jealous husband finds her wearing an Eternal Heart necklace in a store. Ian and Sean are questioned as shoppers and friends press for answers and accuse Ian of funding gifts he can't afford, even suggesting loan sharks. Macy mocks his status, but Ian keeps his cool. When staff brings out a Patek, Ian swipes his card and the register shows 7.88 million deposited from 10x cashback. Ian declares, "I'm loaded," flipping the power in the room and leaving the source and consequences of his money unresolved.
A confrontation at a jewelry store explodes after Ian reveals sudden wealth and buys expensive gifts for another woman. His wife demands he buy things for her, they trade insults and she threatens divorce; another woman, Macy, also declares she will divorce her cheating partner. Accusations fly—Sean calls out Ivy, prices of a diamond necklace and a 700k watch are compared—and Macy orders Ian to ditch the other woman and compensate her. Ian refuses to give them a cent. The episode ends as Ivy is told to summon married friends to take the store's goods, saying, "It's all on me," leaving the fallout unresolved.
At a luxury mall Ian bursts into a group and invites married women to Bruce Plaza, announcing his birthday and saying his wife ditched him. He proposes a game: one kiss earns a 100,000-credit voucher to spend anywhere. Skeptical women mock him as a broke showman—until one scans a QR and the system instantly transfers 100,000, triggers a 10x cashback and deposits one million. The mood flips to disbelief and greed as gifts are grabbed and women scramble for payouts. The episode ends with the group demanding shares—'I want the money too!'—and everyone asking how Ian is so wealthy.
Ian Cowan transmigrates into a live-in son-in-law in a wealthy family, humiliated by his wife's betrayal and his in-laws' contempt. At rock bottom a mysterious 'Wife-Spoiling System' activates. He expects to win back his wife, but a shocking bug makes every married woman eligible. Ian seizes the loophole: he lavishes gifts on his mother-in-law, his rival's wife, female tycoons, even underworld lady bosses—everyone but the cheating spouse. Each calculated indulgence unsettles allies and shreds rivals. His fortunes flip overnight: disgrace turns to dominance as he dismantles his wife's security, isolates her, crushes adversaries, and converts influence into a sprawling commercial and social empire. From scorn to power, Ian wages a cold, strategic revenge built on money and reputational warfare.