Elsie summons a management meeting to unveil a bold marketing plan: spend $8 million on ads to dominate the high‑end sector in three months. Mr. Scott openly backs her and warns staff not to oppose—recalling that Will was fired after questioning leadership. Linda and Manager Bell are publicly shamed for gaming and streaming, and a manager directly objects, calling the $8M push "throwing money out the window" and accusing it of hype. The dispute escalates between fear of reprisals and frank criticism. The episode ends with Elsie publicly challenged and Scott left to decide who will be punished or kept.