Mommy and her son Bran finish a humble fast-food meal after hide-and-seek; Bran promises to take care of her and she apologizes she can't afford a deluxe meal. At a nearby franchise booth people pitch a children's set and note a Zane Corp VIP black card, insisting it would delight the boy. Other customers whisper that the family goes all out and worry what Mommy will think. Someone turns to the boy and asks, "Mr. Bran?" — the family's choice to buy or step back is left unresolved.